“The original Spanish beverage combines cinnamon and lemon zest, with a frothy texture which inspired us to reinvent the beverage as a macchiato,” says Erin Marinan, from Starbucks research and development team.
To create the Cloud Macchiato, Starbucks in-house product development team created a special recipe for Cloud powder, using egg whites as a key ingredient to create a layer of fluffy Cloud foam The newest addition to the Starbucks Menu draws inspiration from the leche merengada, or “meringue milk,” a summer drink from the cafés of Barcelona, Spain that dates back centuries. Available in two flavors, Caramel and Cinnamon, Starbucks Cloud Macchiato beverages feature whipped cold milk foam that has a light, fluffy and silky-smooth texture. Starting March 5, Starbucks stores in the United States and Canada are offering a new take on a classic beverage with the introduction of Cloud Macchiato. Others would follow, like the nutty, sweet Coconutmilk Mocha Macchiato, and horchata-inspired Cinnamon Almondmilk Mocha Macchiato. This time it was marked not once, but twice: first with espresso, then with caramel sauce in its signature crosshatch, double-circle design. And the Latte Macchiato was its opposite, a beverage that began with steamed whole milk with espresso shots poured slowly on top.Ī decade later, Caramel Macchiato made its debut. The Espresso Macchiato was hot espresso marked with a dollop of creamy foam-with one shot for a solo, two shots for a doppio. A traditional Italian beverage whose name means “marked,” it came in just two varieties. So disappointing.The macchiato was among the first beverages on the menu when Starbucks first began serving beverages in its cafés in the late 1980s. “I thought this campaign would be great to spread veganism and compassion to animals, as well.
“Why you say that you are a vegan and love animals and then you have eggs in the drink you have in Starbucks?” another fan tweeted. “Would have been nice to see you use your influence for a plant-based food option or a drink that can be made vegan.” Aside from a 2015 incident wherein Grande licked a non-vegan doughnut inside a shop in Los Angeles, the singer has avidly promoted her love of animals and commitment to an animal-free diet. “Just not sure why you would be an ambassador for this particular drink if you’re vegan,” one follower posted. Fans on Twitter criticized the star for promoting a beverage that could not be made vegan. Today, the singer tweeted photos of herself and several dogs enjoying a cold version through a metal straw with the hashtag #trythesoyversion.” A spokesperson for Starbucks has confirmed to VegNews that the Cloud Macchiato cannot be made vegan, even if soy milk is used in place of dairy milk, as the foam is made with egg whites. Grande began promoting the beverage yesterday on social media by tweeting several cryptic emojis (including her signature cloud emojis), a campaign that excited Grande’s vegan fans.
To promote the new beverage, Starbucks teamed with purportedly vegan singer Ariana Grande-a Starbucks fan herself with a history of joking that her last name is the same as one of the chain’s drink size options. Today, Starbucks unveiled the Cloud Macchiato, a beverage that features espresso, a milk-based foam made with egg white powder, and a caramel drizzle that contains butter and cream.
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